Social Media Strategist
Arlington, VA – USA
Job Type
Full-time
Description
ABOUT INSPIRE
Inspire is the world’s largest and fastest growing health community. With over 10 million annual users, patients and caregivers can discover a unique type of health and wellness support. Inspire (Inspire.com) also accelerates medical progress by connecting patients with researchers and physicians working to discover breakthrough treatments.
ABOUT THE ROLE
The Social Media Strategist will play a key role on the Marketing team and in the company, developing and overseeing execution of social media strategies that drive traffic, membership and other company goals. Ideal candidates will have 8+ years of related experience and possess the ability to work with team members to define and implement social media strategy to advance this growing, purpose-driven organization.
Qualified applicants will ideally be in –or able to periodically travel to– the DC metro area; a remote work option is available.
RESPONSIBILITIES:
- Work closely with marketing team, including content marketing, PR, design and digital marketing staff, and others across the company to create and execute a social marketing strategy
- Develop social media marketing campaigns to drive traffic and membership
- Set up, manage and track paid social media campaigns
- Identify platform-specific content ideas and manage and approve all social content
- Manage editorial calendar in concert with social media and marketing department; provide weekly updates on activity
- Write content and edit content written by others
- Perform social listening and identify relevant content ideas
- Serve as project manager for all related initiatives
- Track, analyze and report on analytics
- Track social media budgets and optimize performance
REQUIREMENTS:
- 8+ years of social media experience working with large companies (ideal candidates will have a mix of marketing agency experience and experience managing social media embedded within an organization).
- Proven ability to implement and manage various social media channels, platforms and campaigns
- Strong social media and content/digital creation skills
- Experience with social media content management systems, as well as social media monitoring and analytics tools
- Strong strategy skills, with experience advising leaders on social strategy
- Strong analytical skills, with significant experience reporting on analytics and pulling actionable insights from data
- Highly collaborative, and skilled at working with various colleagues across a marketing team and company
- Expert project management skills with high attention to detail
- Excellent verbal and written communication skills
WHAT WE VALUE:
- Collaboration and effective working relationships with colleagues
- Resourcefulness and a results-oriented approach
- Passion for growth
- Enthusiasm about working creatively in a fast-paced environment
- Passion about the intersection of health and technology
- Empathy for patients and caregivers
What Inspire Offers:
- Very competitive compensation and benefits
- A flexible work environment, with remote work option
- An innovative and collaborative work environment
