patient-centric language

The Patient-Industry Connection: Building Brand Loyalty Many patients don’t know which pharmaceutical companies are responsible for the medications they take. What Patients Say About Their Relationship With Industry Over the last two years, Inspire’s Annual Survey illustrates this insight with little change from year to year. Despite regular medication usage, the majority [...]

Adherence and Compliance: Is Our Language Patient Centric? T1 HATE hate hate hate the word "adherence." Makes pts who cannot follow instructions to the letter seem like unruly children. #hchlitss — Laurel Ann Whitlock (@twirlandswirl) March 27, 2015 1 During a tweetchat held in March 2015, patients with chronic conditions shared [...]