Can We Have Your Attention, Please? By Heather Holder and Odin Soevik Internet users have a lot of experience in ignoring online advertising. The term “banner blindness” appeared around 1998 to describe online users’ acquired ability to ignore most banner ads as irrelevant to them. That’s 21 years of practice. Presumably, [...]
Join the Party...Sponsored Content / Native Advertising! By Odin Soevik There are two ways to be invited to a party where someone is selling something. Either your host tells you, up front, that it’s a party where part of the event is sales-related, and hopes you’re interested. Or, there’s the kind [...]
Buzzword Bingo and Sponsored Content / Native Advertising By Odin Soevik “Buzzword bingo” is a game in which everyone in a meeting gets a one-page grid of today’s business buzzwords. Each time a person in the meeting says one of the words, you mark the box with that word in it. [...]
Engaging Emails Meet the Mark: Fostering Relationships By Linnea Madsen, Odin Soevik, Zeba Khan Inspire utilizes several strategies to engage with our members; one method is our Activity Summary emails. With the Activity Summary, we feature all new discussion posts, replies and reactions -- the activity – that occurs in all of [...]
Boosting Engagement with Inspire Promote: Sponsored Content By Odin Soevik Last year we created a new Promote offering - Inspire Promote: Sponsored Content. Sponsored Content, a form of native advertising, allows clients to publish long-form, brand-sponsored content with the look and feel of posts within the discussion feed of our communities. (See, Turning [...]
