Health Communications from a Linguist’s Perspective At the intersection of technology and innovation is improved healthcare communication. Stanford Medicine X Conference, September 14-17, is an opportunity “to exchange bold new ideas about the future of medicine and the role technology will play in improving health.” I'm proud to be participating in a [...]
Patient-Centricity, Health Literacy and Pharma According to an IBM white paper, “Patient-centric models put the needs of the patient first, but require greater patient responsibility and accountability.”1 This is a challenge. Making the best possible decisions about one’s health requires a set of skills and resources that about 90 million people - [...]
How Does Pharma Learn To Speak “Patient”? After passage of the 21st Century Cures Act in December 2016, speaking “patient,” is more essential than ever. What does speaking “patient” mean? Speaking “patient” means truly understanding and interpreting what patients are saying. That’s because the Act promotes “incorporating the patient perspective” [...]
