Email in Healthcare: Reaching the Most Engaged Patients with your DTC Campaigns By Odin Soevik Patients are becoming increasingly involved in managing their own health. While they might not be able to write their own prescriptions, patients are actively seeking out information about new products and treatments, and using it to ask [...]
Real World Evidence Substantiates the Audience Quality of Inspire’s Membership By Odin Soevik With spending on direct-to-consumer digital advertising at $343 million in 2017, pharmaceutical companies want to know that their money is spent to reach the right patients and caregivers at the right time.1 Reaching a quality audience has been the [...]
First Breast Cancer “Durable Regression” with Immunotherapy: Judy Perkins, Inspire member By Kathleen Hoffman, PhD MSPH On June 4, 2015, Holly Kitchen, a young mom with metastatic breast cancer, published a video that received over 46 million views in one week. Its message? “Metastatic breast cancer has no cure.”1 Exactly three years [...]
