director of customer insights

Humanizing The Brand Experience: Five Ways to Optimize Your Patient-Centric Strategy with Social Media
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Humanizing The Brand Experience: Five Ways to Optimize Your Patient-Centric Strategy with Social Media

Humanizing The Brand Experience: Five Ways to Optimize Your Patient-Centric Strategy with Social Media Today, over 65% of American adults are using social media sites, and adoption from seniors (65 and older) has grown from 0% in 2006 to 35% in 2015. This digital transcendence has had profound implications for healthcare and [...]

Jun 2017By Richard Tsai|topic1|0 Comments

The Case for Patient-Centric Tailoring to Improve Brand Outcomes
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The Case for Patient-Centric Tailoring to Improve Brand Outcomes

The Case for Patient-Centric Tailoring to Improve Brand Outcomes One of the main objectives in both marketing and health education is to reach the right individuals with the right messaging in an attempt to change their behavior. This is the value of patient centricity in healthcare. Patient-centric messaging not only provides useful [...]

May 2017By Jeff Terkowitz|topic1|0 Comments