Can We Have Your Attention, Please? By Heather Holder and Odin Soevik Internet users have a lot of experience in ignoring online advertising. The term “banner blindness” appeared around 1998 to describe online users’ acquired ability to ignore most banner ads as irrelevant to them. That’s 21 years of practice. Presumably, [...]
Boosting Engagement with Inspire Promote: Sponsored Content By Odin Soevik Last year we created a new Promote offering - Inspire Promote: Sponsored Content. Sponsored Content, a form of native advertising, allows clients to publish long-form, brand-sponsored content with the look and feel of posts within the discussion feed of our communities. (See, Turning [...]
Five must-haves for your patient-centric email campaigns Inspire Promote offers clients the ability to market directly to our members using Targeted emails. These emails are a flexible way to launch in-house content using Inspire-approved language that resonates best with patients and caregivers alike. Inspire members are highly receptive when to receiving promotional [...]
Know Your Audience: 4 Tips for Creating Compelling Sponsored Content for Inspire Sponsored content or native advertising is advertising that has been integrated into the publisher’s platform so that it does not disrupt the audience’s experience. Unlike banner ads or other advertising, the character of the content matches the native content that [...]
