Project Description

How Does Pharma Learn To Speak “Patient”?

an eBook from Inspire

About How Does Pharma Learn To Speak “Patient”?

Speaking Patient

This eBook takes readers through an example of discourse analysis of a patient community on Inspire.  In the process, author Kathryn Ticknor demonstrates how the language of patients is a different language from “medicalese,” the language of medicine.  Her insights are a first step in learning how to speak “patient.”

Highlights of the eBook

  •  Find out the importance of a speech community in understanding the language of patient.
  •  Learn the significance of identifying the words, metaphors and narratives that convey meaning to patients.
  • See what insights can be drawn from conducting discourse analysis on patient communication in community.

Kathryn Ticknor, Senior Research Manager at Inspire, is a marketing researcher with expertise in linguistic insights, ethnography, human-centered design and unstructured data analysis.  With disease-state experience across a variety of chronic conditions, she brings a wealth of knowledge and understanding of the patient journey.

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