Inspire wanted to better understand how members utilize the health information they obtain on its platform. Specifically, we wanted to understand how Inspire members and others in online healthcare forums research and use treatment options.  

1) Understand how Inspire members utilize Inspire in their treatment decision-making. 

2) Find out why banner ads, sponsored content and communication through Inspire is an effective way to reach patients and caregivers about treatment. 

3) Learn how Inspire and other online healthcare forums are especially important in reaching Millenials.