Using analysis of real world voice social media communication plus interviews with patients and caregivers of those with rare diseases reveal valuable unknowns that are essential for effective market research.

1) Learn important lexical concepts available through patient-centered research
2) Understand how patient-centered real world voice analysis combined with interviews ascertained different treatment trajectories for patients 
3) See how patient-centered research elucidated the drivers and sentiments associated with treatment decision-making