Project Description

About This Case Study

Our client needed to inform a potential advertising campaign for a medication directed at patients with a rarer Stage IV cancer. Inspire’s expansive oncology community provided access to patients with this cancer.

1) Learn how virtual patient interviews can obtain important details of the patient journey that will influence product marketing messages. 

2) Find out how patients’ beliefs about treatment administration can influence their expectations of treatment efficacy.

3) Understand how preliminary testing of design and messaging provides powerful insights that can change a product’s marketing direction.

Download, “Insights from Stage IV Cancer Patients Aid Product Marketing

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