Project Description
How Does Pharma Learn To Speak Patient: Vol. III
From the leader of patient-centered virtual research, our third installment of this ebook includes:
- COVID-19 specific solutions
- Clinical and Commercial versions
- Patient insights, perceptions, outcomes for pharma
Clinical Research and Development
The COVID-19 pandemic in 2020 brought site-dependent clinical trials to a standstill. Patients’ input helps get clinical trials back on track.

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Commercial Marketing Research
When the pandemic challenged traditional sales market development practices, those who pivoted pre-launch investment to online market preparation with patient awareness campaigns and patient-focused market research had the greatest success.

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