Branded versus unbranded advertising – is there a difference in response to this type of advertising by patient and caregiver members in healthcare social media communities like Inspire? 

1) Learn how patients and caregivers respond to branded and unbranded banner advertising

2) Find out the differences in open rates on branded versus unbranded Targeted Emails to patient and caregiver members.

3) Understand the impact on click-through-rates when using branded versus unbranded Targeted Emails to patient and caregiver members.