The Case for Online Consumer Recruiting Over the past few years, recruiting for consumer healthcare market research has undergone a drastic change. In the past, pharma clients would take their business questions to their research vendors, who could easily leverage panel companies to fill the desired project samples and ultimately deliver successful [...]
Introducing Inspire Recruit Commonly discussed statistics on patient enrollment and retention in clinical research paint a bleak picture. Clinical trial on-time completion rates are low--only around 20%. This is due in part to the fact that 85% of clinical trials fail to retain enough patients.1 The causes may lie in the low [...]
What Do Patients Wish Their Doctors Knew? For the better part of the 21st century, researchers from academia and the pharmaceutical industry have observed, recorded, and attempted to influence the physician-patient power dynamic. As one such study revealed in 2001, both physicians and patients have “power”; but differences in “in-office priorities” [...]
Research Confirms: Valuable Patient-Centered Data on Inspire (Part 2) In part 1, Can Patient-Generated Health Communication on the Internet Enhance Pharmacovigilance?, I shared the results of a think tank co-sponsored by the Drug Information Association (DIA) and the Cardiac Safety Research Consortium discussing the use of patient postings on social media for [...]
Can Patient-Generated Health Communication on the Internet Enhance Pharmacovigilance? (Part 1) Spontaneous reporting of adverse drug reactions by health care providers has been the keystone of pharmacovigilance. Yet health care providers tend to under-report for a variety of reasons including lack of time, complacency, indifference, fear of medico-legal consequences or their uncertainty [...]
What Do Patients and Caregivers Know about Immunotherapy? Inspire’s Immunotherapy Awareness and Perceptions Survey According to a 2012 study, patient activation means “having the knowledge, skills, and confidence to manage one’s health.” The study confirmed that better health outcomes are typically associated with greater patient knowledge and activation.1 As the field of [...]
Know Your Audience: 4 Tips for Creating Compelling Sponsored Content for Inspire Sponsored content or native advertising is advertising that has been integrated into the publisher’s platform so that it does not disrupt the audience’s experience. Unlike banner ads or other advertising, the character of the content matches the native content that [...]
Turning Visitors Into Customers: Introducing Sponsored Content On Inspire Trying to get your company’s content in front of engaged patients and caregivers is a daunting task in the information-overloaded Internet. That’s why it’s important to look for new content discovery strategies. Sponsored Content Sponsored content is becoming the solution for many organizations. [...]
Mobilizing Pharma: Mobile Apps and Devices Today, fifty percent of Inspire’s members come to the community through their smartphones. Another twenty percent came through tablets.1 Mobile behavior has changed so much in just a few years that we wondered how patients are using mobile apps on their devices to manage their health [...]
The Case for Patient-Centric Tailoring to Improve Brand Outcomes One of the main objectives in both marketing and health education is to reach the right individuals with the right messaging in an attempt to change their behavior. This is the value of patient centricity in healthcare. Patient-centric messaging not only provides useful [...]
